Jaguar/Land Rover


Graphite Digital

Considering the future of in-car experiences and creating concepts which demonstrate the medium and short term possibilities.

I decided to persue an aesthetic which would feel coherant with the in-car environment, something which Apple Car and Android Auto cannot achieve. The route chosen creates a purer experience, which uses the car aesthetic subtly, but shares a likeness to current simple mobile UI design for familiarity.

I had done extensive research outside of working hours to make sure the design was informed and backed up with theory. Below is some of the research sources that were found;



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