Caterham Cars

Lead Design

Graphite Digital

Designing a custom iPad experience hosted alongside the exclusive new Harrods Caterham Seven collaboration car

My role was to design an interactive experience optimised for iPad to be displayed alongside the car in one of the premier retail locations in the world, Harrods. The in-store digital experience was required to demonstrate the signature programme to shoppers, and provide a way for them to get in touch with Caterham to request further info.

The project involved lots of communcation between myself and the client; making sure that the entire design was reminiscent of the new Caterham Siganture styling that was in progress at the time. Even though there was an extremely tight deadline, the client was very happy with the final outcome that people got to experience alongside the car, inside of Harrods.



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